Extra Butter has received their stock of the Exotica: Holiday 2008 Collection and promptly done another little lookbook for it on their own! I love the enthusiasm Extra Butter not only shows towards us but all of their brands and to their customers.  It’s really a throwback to the neighborhood comic book stores I went to as a kid where you weren’t just a customer but part of the family. They would go the extra mile to educate you onto the every nuances of everything they carried.

Whenever anyone asks us “Yo should I open a streetwear store!?” we usually answer “Probably not, the market’s over saturated” but I’m going to start amending that with “But if that doesn’t dissuade you then run it like Extra Butter if you want any hope of being successful!“