A couple weeks back Nike SB dropped a promo video for P-Rod’s third signature shoe and a couple days ago the extended version was released. This commercial is the magnum opus of advertisement dollars coming correct. Skateboarding could be described as having one of the hardest to reach and most discriminating demographics of consumers imaginable in which many companies have tried to reach and failed miserably.
This short however is chalk full of amazing skateboarding (redic. switch tre flip), cinematography, music direction and a grip of cameos including Kobe, Cube, Koston, Beasley and Lance to name a few. Nike gets it right this time. The Extended version is seen below:
Some more videos of the project can be seen here at the official P Rod SB site.- Dr. No