Book Find: Mass Appeal X
So to pick up where we left off: I collect stuff. My collection of collections is wide and far-reaching. Not surprisingly, one of the things I collect—very randomly, I might add—is magazines.
Long story short, I was sifting through a pile of old(er) Arkitips and Giant Robots and I found this little gem. The tenth issue of the long(ish)-gone Mass Appeal magazine, c. 2001.
I have never been as hip-hop as this magazine. To say it again: I have never been as hip as this magazine. I have never been as hop as this magazine. But I held onto this particular issue because of the fantastic photo essay towards the back by one Massimo Gammacuerta titled ‘BEEF: The Photo Essay’.
Bottom line, dude took a bunch of hood- and/or prison-weapons and used them on inanimate foodstuffs. It’s one of those so-simple-it’s-genius ideas that, at the time, really stuck with me. And? And so naturally I made sure (apparently) that the magazine itself stuck with me as well. Enjoy the (hastily produced, but with love) photos of the photos here, for your viewing pleasure. (Feel free to click-through on any of the images for a larger size).
February 11th, 2010 at 10:58 pm
I love Mass Appeal.
Mishka appears in issue 50′s “tee off” section.
February 11th, 2010 at 11:09 pm
We were in a few issues. Mass Appeal was a great magazine and someone should collect every issue in a few hardbound volumes.
February 11th, 2010 at 11:52 pm
It was a real treat to flip through this issue 10 years later and see all the awesome ads. I forgot how genius the old Freshjive LA-Porn stuff is/was. Leave it to me to be fascinated by the commercials inside an old magazine. I can hear my wife’s eyes rolling.
February 12th, 2010 at 10:49 am
I miss Mass Appeal, it was the only magazine (aside from perhaps Vice) that touched on all the things I liked. Nice find. I may flip through a few back issues after your lead.
February 12th, 2010 at 11:52 am
I interned with Mass Appeal for a short time. The people who made it weren’t very good at what they did.
February 12th, 2010 at 12:11 pm
But neither are you
February 12th, 2010 at 6:40 pm
I may be completely worthless but I’m still better than Mass Appeal.
February 12th, 2010 at 7:05 pm
Did you ever stop to consider that maybe Mass Appeal wasn’t the problem, and you were probably just a shitty intern?
February 14th, 2010 at 12:03 pm
Nah, the magazine was really bad. I remember it. The early issues when it was just graffiti were okay. The articles were all unreadable and usually had been covered by every other lifestyle magazine years before they got to them.