The world’s largest New Era cap belongs to us and lives at 350 Broadway. Perhaps you remember this Store Spotting with DJ School Boy (Seen above) when most of the world first caught glimpse of it?

“Some time ago, we approached New Era about producing this mammoth of hat. Why? Simply because we wanted to know if we could make the world’s largest New Era. It seemed to be the perfect opportunity to take our iconic Keep Watch logo to the next level.

And much to our delight, New Era obliged. We were then graced with a 16″ Keep Watch New Era. The first of its kind but definitely not the last. It then snowballed into four more giant hats because of how pleased we were the first one.

So as such, we’ve decided that if anyone is deserving of the biggest hat, it should be one of Mishka’s biggest fans.”

We’ve teamed up with High Snob to give away one of these giant Keep Watch New Eras….

Here’s how it works:

1. Join High Snobiety’s Facebook group. If you’re already a member then you’re good so far.

2. Post a photo of yourself wearing a Мишка New Era Cap on the Highsnobiety Facebook Wall (or post it direct to the Fan photos album here).

3. Get creative! The best photo (as chosen by us) will win the giant cap.

Just imagine the conversation piece this will be perched in prime real estate in your livingroom or bedroom. Use it as a fruit basket, a hamper, a butterfly catcher, for tomato soup or fuck it man…cut out some eye-holes in it and just wear it! You be you!!!