Hypebeast recently took their cameras to record the ins and outs of what running Mighty Healthy is like. The video includes time spent at their recent pop-up shop at the Reed Space, their Manhattan offices and on the set of a Joell Ortiz video shoot.

I’m glad this clip captures one of the most important and crucial elements of what makes not only Mighty Healthy a beloved brand, but Ray and Dennis just universally loved within the industry: their personalities and humor. Ray, Dennis, Drew and Pat are all pretty candid throughout the video, and it’s a pretty refreshing change of pace from the usual calculated profiles that brands try to capture on video.

Kudos!

- My Pal the Crook