I hadn’t realized that Bushmills‘ had run or is running an ad campaign with featuring our friends and neighbors from Fool’s Gold (Dust la Rock, Catchdubs and A-Trak). But our own Badman Shark snapped this pic with his phone over by ABC No Rio on Rivington on the Lower East Side.

A big thanks to Nick Catchdubs for giving the Keep Watch Eyeball such prominent placement! Not sure if Hasbro feels quite as honored as us though.

Now why (besides generally being awesome) is the entire Fool’s Gold camp in a Bushmills’ ad campaign you ask? Well perhaps the above teaser video will give you some insight. Bushmills’ is rolling out a new campaign focused on showcasing different groups of young movers and shakers hanging out, discussing their “Big Apple Bond” over a few drinks. I’ll drink to that concept.

In addition to Fool’s Gold, the campaign also features DFA, Chromeo and our other old friends from No Mas. I don’t know if I should be hurt we weren’t asked to participate (always the bridesmaids over here), but how can I stay mad when Nick has a gigantic Keep Watch Eyeball on during the whole thing? It’s like we were a part of it. Either way cheers to old friends!

- My Pal the Crook