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Мишка Summer 2010 Lookbook: Too Much Too Young

Мишка Summer 2010 Lookbook: Too Much Too Young

No matter what any astrological calendar might say we know it’s the year of the lazy sunbathers. So while you’re hustling to pay next months rent, ignoring the difference between day and night, or just hanging out on the summer stoop, we’ve figured out how you can look good while doing it all.

When the day of recovery turns out better than the night before we’ll be there. When you need to improve your street cred we’ll be there. When your friends tell you to meet them by the pier and you decide to get a new bunch of friends we’ll NOT be there, because we’re all about friends, and this collection’s all about hanging out in the sun with them…and slappin’ five!

Focusing on the three F’s – form, function and flare. There’s something for all of our miscreant friends. Starting with a collection of T-shirts inspired by original Hardcore and Punk bands like Bad Brains and Crass, each shirt becomes a cult classic.

From the pinstripe short to the Alexei Japanese Raw Selvage Denim, the summer 2010 collection has you prepared for the unpredictable weather patterns brought on by global warming – even though we all know it’s a myth (sorry Al Gore). And don’t worry, if plaid and fashion versatility are your thing the collection brings a plethora of new button downs and button ups…but mostly ups.

The Мишка 2010 Summer Lookbook was shot by Eliz Weinberg, and the collection will debut online on May 28th and be available for purchase at Mishka stores and vendors worldwide very shortly, if not already.

Stay tuned to the Bloglin for exact in-store release dates in both our New York and Los Angeles shops

- My Pal the Crook

16 Responses to “Мишка Summer 2010 Lookbook: Too Much Too Young”

  1. Gnou Says:

    Second paragraph: “When YOUR friends tell you”

  2. My Pal the Crook Says:

    Gnou, you want a copy editing job round here or something eh?

  3. Oneangrytoast Says:

    I enjoyed this write up thoroughly. I fucking love this brand.

  4. Oh Mars Says:

    Call me immature, call me a poser

  5. Cornbluth Says:

    I’m not going to take that Bball jersey off until Thanksgiving & The Via Con Dios T is such a champ.

  6. lawlercon Says:

    ahhh the bball jersey is so on point. finally something to ride in this summer.

    good job again dudes!

  7. Toilet Cobra Says:

    Looks nice.

  8. jcsc Says:

    the line is ill, but why did they ditch marley kate?

  9. Dusty Gorilla Says:

    diggin’ the board shorts big time, in purple. for sure getting a hold of a pair

  10. Frank White Says:

    DOOPE stuff guy’s i wish i had enough money so i could buy me those flannel shirts cuz they go for mad money
    mishka should bring some design from 2005 the very first ones

  11. Metatron Says:

    thank god they ditched marley kate….now i can actually tell what the damn clothes look like. not every lookbook needs to look like an overexposed stroll through hipster town. no hate.

  12. My Pal the Crook Says:

    We didn’t ditch anyone and Marley is coming right back. We and loads of others loved her work for us.

    It’s a look book dude, not a catalog. And as lookbooks they expressed everything we intended for each collection perfectly. You don’t like “Hipster Town” try a different neighborhood or better yet, it ain’t that serious and just enjoy your stay there.

  13. inc0g Says:

    I want the copy editing job. The e-mail you sent out about this misused the word “flare” (should have been “flair”)

  14. Gnou Says:

    My Pal: You mentioned before your dislike for spelling mistakes… since I don’t like them much either, I’m just helping with maintenance. Actually you can just correct the spelling and delete my comments… Or I can stop pointing them out.

  15. My Pal the Crook Says:

    Really it’s fine! Just show me i need to be a better editor and proof reader.

  16. Mishka Apparel Winter Lookbook | F5toRefresh Says:

    [...] year’s Holiday lookbook was shot by Elizabeth Weinberg, who you hopefully remember from our “Too Much Too Young” Summer 2010 lookbook that also featured our own prep-school goth Shark styling the models. The [...]

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