Мишка Fall 2010 Lookbook “Take On the World” by Marley Kate

One part downtown kid and one part reform school, our fall collection provides the only reason to be glad that the weather is getting colder. Beach parties turn into house parties, and although it sucks that it gets frosty, we always find a way to make sure staying warm becomes a new favorite pastime. Our new sweaters, jeans, and jackets will help you with that, too.

When the temperature drops, we turn up the heat with sweaters that make you stand out, be it our ode to the U S of A or Henry Spencer. Illustrations by Lamour Supreme, Sara Martin and James Callahan put a mystical edge on the t-shirts, and the our Bear Mop is back with a vengeance. Filling out the season are crisp trousers and wool jackets which give a nod to the preppy in all of us, and classic letter jackets let you experience the jock side (without losing any neurons).

This collection is about going from daytime into the late, late hours of the night – when anything can happen, and probably will. It will keep you prepared for those unexpected moments between twilight and starlight, and straight until sunrise. We’re for doing what feels good and looking good while doing it, focusing on hot style for cold nights, big style for little effort, and good friends for wild times.

Button-down plaid, dark denim, and patterned sweaters will make sure that you stay looking fresh throughout the year and with tons of jackets in tons of styles, this collection sends a big message. It’s about getting the most style for the least amount of effort. Our 2010 Fall lookbook was shot once again by the incomparable Marley Kate, and the collection is currently shipping to accounts worldwide and will be available for purchase at our stores and vendors worldwide very shortly.

And don’t forget that we will be hosting an official 2010 Fall launch party at The Echoplex in Los Angeles tomorrow, Friday August 20th. RSVP now for entry!

- My Pal the Crook