I know. I know. Were we not on the internet. Were we all sitting around some giant quad where dudes like me spun yarns meant to entertain everybody else, you’d think I was talking about music. Super slowed-down music that makes you feel like you’re in some weird candle-burning k-hole. Right? Which house?
But! The House of which I am speaking is not that kind of witch house. It’s House Industries. Again with the typing jokes, Hateball. I know. I just can’t help myself.
So yeah. House Industries. A superlative brand of excellence. The tip-top of awesome.
If you work with creative stuff, design, advertising, or web design—something, ANYthing like that—then you may well already be quite aware—familiar, even—with House Industries. In addition to being super-super at curating modern classics—The Modern Classic—House is mainly known as a slam-bang font foundry. Or at least they used to be. Or still are. Or something. And hey: we’re talking amazing stuff. They consistently dance the line between so-pro- and so-fun-it-hurts, and have a knack for making the two synonymous with each other…which is no easy feat. Their creative range is really a sight to behold.
In fact, their typographical acumen is so advanced that they have plenty of time and energy to devote to all sorts of other rad products, events, prints, objects, clothing, textiles, environments, studies, experiments and are just, well…here I go again…awesome.
And. AND. To boot. They used to have their own clothing line called House33 (RIP)…which—surprise surprise—was totally rad. Talk about experimentation. Talk about lush. Talk about o-yeah they also had chance to collaborate with Mishka on at least one occasion, once upon a time, and the results were maddeningly complex in their simplicity. Like a fine canned lager. (And I mean that in a good way).
So. So what. Right?
Well, the other totally secret totally worth it thing about House. Boom. If you ever buy anything from them—from the cheapest little print or t-shirt or set of rags, to the most expensive, most complete set of completely professional fonts—you get signed up to receive their way boss promotional materials, which are o-so-fucking-choice. Like, painfully choice. Choice your own Adventure, choice. (Actually, you don’t even need to buy anything…you can just sign up to receive their catalogs here. Free. Woo.)
Way. Fucking. Boss.
And herein lies the real essence of what makes House Industries instill the desire into a professional email writer like myself to rant and rave about their soft delights: these catalogs and flyers exude an unparalleled dedication to quality materials, hands-hewn printing, and a super-human, almost personal connection from the goddamn PEOPLE that obviously worked so hard in putting them together. There is no constant contact logo at the bottom. No, this information is not being brought to me courtesy of Emma. These things don’t just cost someone money (not you though), they cost love. Blood. Sandwiches. No cheap newsprint here. No copy bond. These are high grade papers printed with high grade inks, assembled by a high-grade company full of high-grade people.
And the design. The design.
In several of the pieces I’ve collected over the years, the House folks very cheekily refer to what they do as ‘overdesign’. And they’re right. But what’s so rad about them is that they know themselves well enough to say, ‘shit…we’re gonna overdesign SOMEthing, we might as well overdesign our own stuff and have some fun with it.’ And then they turn that up to 11.
And I think that is just such an awesomely classy move. It is had as hell—it sucks!—to design for yourself, and these folks just take that task and run with it. And Bravo was it’s name-o.
So boom. Boom again…because I think I already said boom here. The NF man-chine honors House by saving every little single piece of literature (I think I’ve got an invoice somewhere printed with metallic inks, son. An INVOICE!) it receives from Messrs. Yorklyn. And such as is my way, I decided to drag it all out and photograph it. And share it. With you. Here. Today.
Please enjoy the photos here, after the jump, and in my Flickr set, here. There’s also some cool Emigre stuff over there, too.
God DAMN these boys can print a brochure.
Bonus! Edit! OMG! -> The House dudes keep it coming with a brand new Trailer they had filmed. I just got around to watching it and it’s awesome. I would, of course, drop it in here so you could watch it as well, but, well, it’s not embeddable. Non-heinous. Worry not! You can easily go here and watch it. Get ready to feel sort of bad about your linemaking skills. Woot.
OK. Now the photos.