Oh shit! I feel like this right now! You happen to pick up The New York Times today, you print media reading mofos? Well flip on over to the style section and check our swag out. The Times chose us as part of their streetwear profile, which looks to encapsulate exactly where the scene is going in New York. It focuses on our beloved 350 Broadway Store and The Hundreds recently opened NY store. I’m glad they mentioned our free-to-play Street Fighter II machine, I love the store to begin with, but that thing puts it over the top. Real talk.

Also nice to get some recognition for the music side of our business, ’cause we ain’t just clothes yo. Shout outs to our friends Das Racist (“art-rap auteurs,” eh?) and Hussle Club are well deserved. Finally, I do appreciate that they made note of our cut & sew. Because that shit is pretty damn real (especially the Barracuda Jacket). So Manhattanites, don’t be afraid, come on out to Brooklyn and let us put a bloody eyeball on ya. Because the Times said so.

Мишка
350 Broadway
Brooklyn, NY
718-388-1725

J/M/Z to Marcy Ave
G to Broadway
L to Lorimer

- Whole Milk