Store Spotting: *WOLF* Ain’t Nuthin’ Mellow ‘Bout This Hype *GANG*
Do these guys really need an introduction ’round these parts? I hope not. But I’ll do one anyway: it’s Left Brain and Hodgy Beats of MellowHype, part of OFWGKTA. So stoked they rolled through to get some gear because we’re obviously huge fans.
These guys are not only one of the best things to happen to Hip Hop in god knows how long, but on a personal note, one of the best things to happen to Streetwear as a whole. The entire crew is filled with young, creative and talented kids who grew up skating, reading Hypebeast and hanging out on Fairfax among the shops of their favorite brands. In many ways, seeing these dudes do their thing and grow bigger and bigger and bigger is validation for us and our contemporaries that we weren’t some flash in the pan “hype,” but in fact (in whatever small way) we made a lasting impression on some of the most creative voices of the next generation. I’m proud that these guys are flagbearers in carrying Streetwear further and further out to the public. O.K. Enough soapboxin’ from me.
The producer and emcee duo’s Blackenedwhite was one of our favorite albums of last year. Hell I’m sure it was on plenty of people’s must-play lists, but it’ll always hold special significance for us since Hodgy name-checked us on one of the album’s standout’s, “Brain.”
If you didn’t grab it for free while you could, fear not, because Blackenedwhite will be getting remastered, expanded and re-released courtesy of Fat Possum Records, who like Odd Future are on a pretty incredible roll themselves. So keep an eye and ear open for it in the near future.
In the meantime, check out this interview with Hodgy during Odd Future’s recent trip to Austin for SXSW. You’ll learn something new, like that Hodgy is originally from Jersey. Go figure!
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March 25th, 2011 at 2:57 pm
do they get free gear?
March 25th, 2011 at 3:54 pm
Why is Left not wearing a shirt lol.
March 25th, 2011 at 11:48 pm
Hopefully for y’all they shout out Mishka as hard as they do Supreme. Haha.
March 26th, 2011 at 8:13 pm
Damn, first Taco now them, sick….
March 26th, 2011 at 9:36 pm
tell The Elephant Man to put his shirt back on