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The Happy Meal Gets Sad :(

Today it was announced that McDonald’s will be giving the Happy Meal a makeover. Barely.

Starting in September, Happy Meals will now feature smaller french fry portions, the choice of fat-free chocolate milk or 1% low-fat white milk, among other choices, and, get this, apple slices! This, in addition to the classic heart of the kid’s meal, consisting of either a hamburger, cheese burger, or chicken nuggets. According to a statement made by the corporation, “By adding fruit to every Happy Meal, McDonald’s hopes to address a challenge children face in meeting the recommended daily consumption of produce.” The challenge, it should be noted, comes in large part from children eating too much fast food, and while this is a step in the right direction, it is in some ways only masking the problem. Of course, with the issue of fast food over-consumption comes the financial difficulties of eating healthy and the underlying social class structure that exists across America, so whatever. This is a start.

The thing about the current state of the Happy Meal though, over fifty percent of which are purchased solely for the toy (At least, I imagine that’s true. I kind of totally made that figure up.), is that in San Francisco, and possibly soon in New York, the toys have been banned! Though, really, this may be a good thing. If that figure I made up is at all correct, then many kids do in fact buy Happy Meals for the toys and end up eating the meal just as a means to get the awesome plastic thing. If even some kids are discouraged from purchasing a Happy Meal due to a lack of plastic, then maybe that will actually do something about this whole obesity epidemic.

This, however, raises the question: How will kids get those apple slices?

McDonald’s as a whole has recently been striving to develop a healthier, more positive company image, the first step of which, has been phasing out Ronald the Cholesterol Clown. Recent add campaigns have seen significantly less of the clown, instead featuring young singers and dancers that people may actually find attractive.

Additionally, McDonald’s is not the only fast food company to see recent reforms. KFC is quickly on the way to becoming KGC (Kentucky Grilled Chicken), and probably would have made the switch already, were brand recognition not at all important. And while San Francisco has issued a ban on toys being packaged with children’s meals unless the meals meet certain criteria, Jack in the Box has eliminated toys all together from its kids’ meals. Having made clear that the amendment made to the Happy Meal doctrine was in response to parent and critic pressure, McDonald’s could be the next fast food tyrant to forgo the toy in the kids’ meal, if pressured.

But again: The apple slices.

- Elbows

One Response to “The Happy Meal Gets Sad :(”

  1. Caffeine Powered Says:

    Goddamit what is this hog shit. Getting fat and happy with calories and toys was a staple of my childhood. The fact that I’m not going to get to shut my fucking kids up down the road with some grease and plastic saddens the shit out of me.

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