Nickelodeon Asks “Remember When Life Didn’t Suck?”
Thursday, July 28th, 2011If you’re not one to follow our humble bloglin on a day-to-day basis, let me just say that posts inspired by the 1990′s have been popping up more and more frequently lately. Everything was peace and free love back then, and it seems that summer 2011 marks the precise moment that folks have officially become prepared to relive this wonderful bygone era. Just this past week, we saw both Nirvana and Beavis and Butthead articles grace the digital pages of our fine website. I consider myself a 90′s kid through and through, so I must cop to reveling in this movement. Nostalgia is a strong drug, and I can’t get enough of the stuff!
Anyway, you may have heard that Nickelodeon recently decided to begin airing a chunk of vintage programming each evening, which would focus primarily on shows and toons cultivated throughout the 90′s. The scheduling change was specifically designed to cater to the twenty-somethings who came of age throughout this particular era, and would begin each week night at 12:00 AM. I’m assuming that the savvy programmers over at Nickelodeon HQ also smartly figured this decision might appeal to the weed headz who tend to do their dirty deeds as most weeknights draw to a close. Whatever the case, the entire undertaking probably seemed like a cheap and lucrative business opportunity for the cable channel.
According to a feature published by The Washington Post, “The block began to take shape last summer, when a group of young Nickelodeon interns gave a presentation to Nick executives. They claimed that “Bringing back classic Nickelodeon is a real digital opportunity””. These very same execs must have eventually decided the idea represented more than a shot at gaining some foothold in the viral video game, as we’re currently being presented with a full two hours of this stuff every night. Doug, All That, Kenan and Kel, Clarissa Explains It All, among myriad other programs, will now be beamed straight to your giant flat-screen on a nightly basis for our viewing pleasure.
Entitled The 90′s Are All That, Nickelodeon started airing their new programming block this past Monday, and the results of the experiment are already in. According to a report filed by Vulture, the move was an unmitigated success on all fronts. They claim that “Among viewers 18–34, the demo Teen Nick is targeting in late-night, The 90s attracted ratings roughly 850 percent higher than the channel’s previous time-period average in the midnight-to-2 a.m. block”. Utilizing the tagline “Remember When Life Didn’t Suck” (seriously) to market the new late-night feature, it seems that Nickelodeon may really be onto something here.
If we’re to take the success of this new 90′s-centric marketing ploy as any indication, it seems that there will be more of this type of nostalgia driven programming to be spoken for in the near future. As a youngster who may or may not have bought a green sweater vest at one point, in an attempt to better resemble his favorite cartoon character, I’m sure you can surmise which sort of feelings this 1990′s resurgence has conjured up for me… I’ll probably end up watching the hell out of all this shit.































