
Warning: this is long as fuck.
The DC relaunch is here. Hide your children. The DC relaunch is here. Jim Lee is ruining your favorite characters’ costumes. The DC relaunch is here. They’re going to treat the Universe’s continuity like a buffet line. Picking and choosing what to keep. The DC relaunch is here. Their talking heads are spitting double-speak corporate nonsense, starring in embarrassing videos. The DC relaunch is here, they’re taking away our handicapped heroine, dragging Wildstorm and Vertigo characters into their orbit. The DC relaunch is here, and they’re going same-day digital and stabbing your favorite crusty old comic book store in the heart with a solid gold stake.
The DC relaunch is here.
And I think it’s for the best.
Since its announcement, I’ve swayed on the high seas regarding the DC relaunch. I’m going to call it a relaunch. They call it a launch, you call it whatever you want. I think we all know what we’re talking about. Right? Right. At first I exhibited the usual geek knee-jerk reaction. Rage! Indignation! I seethed, muttering under my breath about the comic book world being the same cyclical carnival ride of bullshit.
Build, to destroy.
Character development, to only be reset.
There’s a validity to that feeling, and if you’re ready to picket outside Comic-Con upset that Dan DiDio and Jim “The 1990′s Is Forever!” Lee and Geoff Johns and the whole crew is fisting your favorite titles, I don’t blame you. It’s just this. It isn’t going to get you anywhere. It isn’t going to be productive. You’ll get a nice tan and meet some great people, but as I’ve said.
The DC relaunch is here.
It’s time we hug the bomb, guys. It’s time we hug the bomb.

As I’ve said, I have wasted a senseless amount of time spitting into the wind about the news. I’ve had length, white-knuckled bitch sessions with my brother. I’ve taken into the comments section on the site and chatted with fellow fans of the splash-page, groin-shot, and world-threat. Sometimes I was for the change, sometimes I was against it, sometimes I was staunchly in the middle. Riding a fence, a picket banging sphincter. I’d grind a little bit, enjoying the position.
This week I realized something.
The DC relaunch is here.
First blush, the entire enterprise smacked of a desire to drive up sales. To cater to the casual fan. Rope them in with a cleaner continuity, with a fresh slate. In fact, it didn’t smack of that. It was slathered in that fact, the minds behind the grind admitting as much. Who can blame them? Sales have been plummeting, the market shrinking. Clean up the park, throw away the dog shit and shoo the homeless people off the grounds. Right?
Second blush, the idea that Jim Lee was spearheading the project grated my grundel. I don’t personally enjoy Lee. Though I do appreciate his style. I get it, he revolutionized the panel. I get it, he inspired countless clones. DC, so desperate to return to the glory days, was having the Golden Boy of that generation try and resurrect the vibes. One awful costume design at a time.
Still not feelin’ it, still not diggin’ it.
That’s okay. That’s fine.

It was those two facts which got me goin’ all Red Lantern, smashing cans of Diet Mountain Dew off my tits and yelling at my cats to take a run at me. Fuck them and their obvious money grab. Except that who could blame them. Fuck Jim Lee and his awful costumes. Except really how much is that going to affect the individual titles.
Right?
Third blush. The corporate blathering from Dan Didio and Bob Wayne and countless other DC Lip-Smacking Shit Heads has complicated the living shit out of the thing. It’s a relaunch. It’s not a relaunch. They’re keeping continuities. Select ones. It’s not a relaunch. It’s not an event. It’s a new beginning. A new beginning keeping old origins. Remember. Select ones.
All these vapid voices came together to form a fucking Voltron named Senseless Blowhard Wind Tunnel. An endless echoing of proclamations about being new!, and fresh!, and don’t forget jumping on! Phrases turned into phrases turned into phrases, turned into phrases aimed at who exactly? Not me. No way. They have me. I’ve been reading comics since I rocketed blanks out of moi dick-tip. I’m a lifer.
These proclamations have been aimed at the audience that they may or may not ever be able to get. Johnny Casual. I think the average geek resents this. We’re the good child, the one that behaves. We get no recognition, and for our devout purchasing and acquisitions, we’re rewarded with a relaunch we didn’t really ask for. DC tries to cater to the petulant child. That one that probably won’t listen, the one who won’t respond no matter how many Ritalin-spiked ice cream cones it’s offered.
I haven’t said a damn thing positive yet. I will. It doesn’t matter though.
The DC relaunch is here.
(more…)