Kendrick Lamar’s Section.80 is the best Hip Hop release of 2011. Straight up. No contest. Today he drops the video for his new single, “ADHD”, directed by New York director/entrepreneur, Vashtie, and it’s, well, it’s certainly something.

The video itself is not very well done. Aside from the incredible amount of Rocksmith product placement, the video features underwhelming direction and suffers from a very basic concept. The slow motion technique makes sense based on the song’s content and message, but the actual images and content being depicted in the video are just dull.

It’s an unlikely single, in all honesty, especially compared to some of the other joints on Section.80. The video, in fact, starts with the beat from track two off the album, “Hol’ Up”, which seems a much more logical single. Regardless, “ADHD” is still a great song off an even greater full album. Support Kendrick Lamar and buy Section.80 today.

- Elbows