It’s all about the family.

Media attention on the last round of the Gathering was a ever-crowded peak where coverage big and small took to the Cave-In-Rock, Iowa campgrounds in search of a story. There were in-depth, undercover pieces by Gawker Media (for their site Deadspin), photo pieces galore (like Driven By Boredom’s boob happy recap) and a 34-page piece by writer Kent Russell, which appeared both on its own and in the latest issue of n+1 Magazine. But there was one content that seemed to be lacking- video. Sure, there was 2009′s Psychopathic Video release, A Family Underground,” but I’m taking in terms of an unattached video project, something made by an outsider.

Sharing the same name with the above-mentioned Russell article is a brand new documentary, Amercian Juggalo, released via Vimeo yesterday. The 23-minute film is a unfiltered look at those in attendance at the annual week-long Gathering, where these people come from, who they are and just how intoxicating the whole experience is for them. First and foremost, Juggalos are devoted fans- that you can’t deny and while watching this film, it’s surely the first thing you’ll notice. The drugs, the confusion or that lanky, ripped-as-hell teen named Maniac just seem to just dissipate into the background, replaced by fixed focus face-painted portraits and the perpetual cheer of “Whoop Whoop!”

Sure, these rabid folks are familiar to most of you Bloglin readers, but for most of the country, they are ones of constant scorn and misunderstanding, so it comes as no surprise that the film’s young director, Brooklyn’s Sean Dunne, professes his goals simply and concisely in just “letting the Juggalos speak their minds.”

Watch the whole thing above.

- The Holloweyed