Meet Pavel Lilienfeld. He’s a television commercial producer who lives and works in Moscow. He also happens to be a big Мишка fan, and stopped by our 350 Broadway store on his way through NYC.

We always love to get fans from around the world coming in, especially ones from the mother country. But Pavel brought something extra cool with him.

See, Pavel was recently working on a commercial for a Russian mobile phone company called Tele2. At the end of the commercial, there’s a shot of a bunch of young hip Russians hanging out in a bar, presumably enjoying the full service they are receiving from Tele2. The creative director, however, didn’t think that the guy in the shot was wearing cool enough clothes.

Enter Pavel, who was wearing a Oversized Adder T-Shirt. Because it’s Russia, the director demanded Pavel give the actor the shirt off his back, and now we’re in a Russian telecommunications commercial. We’re fuckin’ famous yo!

Мишка
350 Broadway
Brooklyn, NY
718-388-1725

J/M/Z to Marcy Ave
G to Broadway
L to Lorimer

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