Have you listened to Ten$ion? Better yet, have you hopped on the T by Alexander Wang bandwagon? In a weird collusion of cultural mishmash, Ninja and Yo-Landi have been quietly introduced as the faces of T‘s S/S line. Which is funny because I am willing to bet that Die Antwoord‘s audience is composed half of people that wear the brand, and half of people who would wear the brand if they knew about it/could afford it.

Double down on zefness too – I doubt Alexander Wang would consider his line of fashion anything near “zef”, yet that is exactly what it is: trashy not cool made cool by cultural conventions. Which makes the mismatch fornicate itself in heaven: in your face self-referencing meets in your face self-referencing for a transcendental showdown of made-up authenticity that makes me a little bit queasy inside. On the upside though, because I do like a fine package (nh): it makes the band even less South African, and even more 2.0. A glorification of short memory and the suspension of disbelief: who cares if we won’t remember DA or wear T by AW in 3 years: right now it’s all that matters.

- Gnou