Punxsutawney Phil must’ve lost that precognitive magic, because despite what he says the Мишка spring is boutta get sprung. Like the buds of so many deciduous flora, our garments are sensing the impending equinox and are blooming in full effect. Whereas pollen clings to the legs of bees, the natural habitat of our products is, where else, on rappers! As always, to get everyone extra excited for the Lookbook and the collection, we’ve prepared a teaser video to give you a look behind the scenes.

Enlisting the help of a bevy of up-and-coming or on top of their game New York rappers, we travelled all over this dirty pretty city with clothes over our arms, 808s in our ears, and freshness in our hearts, making sure all you fans out there could see the new stuff we’ve worked so hard on in the best settings possible. We’ve enjoyed shooting these videos around the country and even the world, but for Spring 2012, nothing felt better than getting back to NYC.

Children of the Night

Heems of Das Racist

Mr. Muthafuckin’ eXquire

You’ll see the fun-loving Queens rap trio Children of The Night traipsing through the borough’s most iconic monument. There’s Ghe20 Goth1k mastermind Venus X, swagging out in the L’amour MA-1, followed by Left Leberra and the AREB Crew (not to mention the second appearance of the much loved Keep Watch Leggings). Next up to the plate is the Greedhead posse, featuring recent Мишка mixtaper Lakutis as well as the one, the only, Das Racist, all showing off some ill new patterns, snapbacks, and denim jackets.

Young firestarter Perrion hung out in the middle of the street in his 420th Squadron Crewneck to let everyone know exactly what he’s about, and Mr. Muthafuckin’ eXquire brought the whole Peel Off Crew – Goldie Glo, Dallas Tha Kid, and Heron – to help him show off painter’s caps, button ups, and some crazy new t-shirt designs. Out on loan from Detroit, the expertly coiffed Danny Brown sported the new Ferris Poplin shirt and Class Cutter Jacket, while Bay Area transplant Gita threw some punches in the L’amour Bomber. DJ Shiftee felt pretty old school in his snapback, and MPC remix machine Party Supplies was real patriotic. Finally Action Bronson himself stopped by our office to play with official Мишка pooch and look dope doing it.

Danny Brown

Party Supplies

So get ready, because this thing is dropping soon. Like, real soon, both online and in all our stores.* Nothing better than Springtime.

*Actually some of Spring-1 is available now online and in-store. All of it real, real soon though.

The video was captured, directed and edited by Matthew Caron and produced by our own Michael Cohn. The Lookbook — which will be out in a couple of weeks — was shot by our own in house photog Tara Chacón.

- Whole Milk