Cease your lamentations and begin the celebration, because the Spring 2012 Lookbook is finally here and it’s bringing a bunch of new clothes with it. I know we’ve been building the anticipation pretty hard, what with the individual previews, the tantalizing tweets, the Lookbook video: but the day is finally here! See your favorite rappers wearing a veritable motherlode of great clothes, and rest easy knowing that you can purchase these threads right now in stores and online!
As you saw some weeks ago, we recruited quite the team of (mostly) New York rappers and producers to show off our Spring 2012 collection, and we couldn’t be happier with the way the Lookbook turned out. Just look at Mr. Muthafuckin’ eXquire and the rest of the Peel Off Crew (Goldie Glo, Dallas Tha Kid, Heron, & DJ SicksentZ) up there and try not to smile – not to mention be jealous of their outifts. Or look at Dapwell of Das Racist looking dapper in the Lamour MA-1 Jacket, a great spring layer complete with a bunch of snazzy detailing, and Children Of The Night with the Lamour Bomber.
Danny Brown is showing off another of our favorite numbers, the Ferris Cardigan, which sports a colored leopard print we featured a whole bunch this season. Speaking of patterns, you can see Party Supplies with our world travellin’ Postal Poplin, and Greedhead’s Lakutis with the totally prehistoric Jurassic Twill. Ghe20 G0th1k headmistress Venus X is showing off one of my personal favorites, the D.E.A.T.H.® Hoodie, a design which you can also cop on a shirt AND a snapback.
Inside the Lookbook you’ll also see artists like Gita, the rappin’ chef Action Bronson, world renowned DJ Shiftee, the rising Left Leberra and the rest of the AREB Crew, and young firebrand Perrion, all shot wonderfully by our in house photographer Tara Chacón. There’s so many more clothes in there, from new tee graphics to old favorites, snapbacks and fitteds, button ups like the bleached out Love Buzz Poplin, Spring jackets like the two-tone Hog’s Breath Denim or the sleek Class Cutter Canvas, plus jeans, pants, sweaters, accessories and more. All of the first Spring delivery is ready for you now, and the whole collection will be available in mid-March. Have fun, and stay fresh!