So the image above has been circulating on the internets, reposted far and wide like the #BIGDEAL that it is. It is accusing David Guetta, Deadmau5, Avicii, Steve Aoki and Excision of – literally – buying fans on Facebook. Ostensibly, to… sell more records? Wait. What is the logic here? What does an artist with 6 Million facebook fans gain, besides 6 Million facebook fans? These pages do not get remunerated.
This is not Youtube, where page views can get you money. It’s just a fan count. And we all knew that these DJs are popular. Buying fans that don’t listen to your music serves no purpose on Facebook. #Strangely, their most popular demographic is also between 18 and 24 years of age. What a shocker. “For what it’s worth” never punctuated a sentence better. EDITED FOR CLARIFICATION: I have no insider’s knowledge about the situation. They may be buying fans for all I care, but that does not concern me. My point here is that if mischief is being done, this is no proof of it. It is however showing pretty strong bias against non-US markets.
See, the “Most popular city” of your Insights page points to where most people that are interacting with the page come from. It is not an indication of where the “fans” come from. David Guetta has 32 Million “fans” worldwide (and yes, that is worth a wtf) but only 300k have even mentioned him in a Facebook post. The above statistic was generated from the number of people worldwide, and a majority of them (most likely 10 or 12%) are located in DF Mexico who have EVER posted a video or mentioned Guetta in a post. Including such meaningfully relevant posts as ****OMG love THIS SONG1!!!2!!*** And “David Guetta Sucks!”
Mixmag and their exemplary top-notch journalism have pointed out that “at the time of writing, none have events listed in the area.” Obviously, this ignores the fact that there is such a thing as the past, when people might have been to their previous shows or even just talked about these artists. Incidentally, unless there is a company based out of Mexico that caters especially to DJs, it would seem that these six DJs have contracted that same company to buy their fans. Oh, and U2. And Michael Jackson. So did The Beatles. Apparently, it seems to be a choice destination for outsourcing fandom, as – I’m sure – fake fans from Mexico come cheaper than fake fans in the US.
The only way this assumption of these DJs buying fans works is if: 1) you don’t like any of them 2) you think Mexico is a poor ass country where kids have nothing better to do than sell their expert clicking services for a few cents, when they could be outside getting down to some Avicii (do they even have radios?). Mixmag support the argument with the fact that less than 30% of Mexicans have internet access. But the numbers shown here refer to the Distrito Federal of Mexico, i.e. a part of Mexico City, the third largest city in the goddamn world, home to about 9 million Mexicans. Not exactly peasants. And speaking of peasants, this is the same country were Marcos was circulating information about his army through his website, as early as 1996.
So of course, nobody likes most of these DJs. They’re obnoxious gimmicky (barely) overgrown teenagers that are making more money than any of us for mashing a couple of buttons and turning a couple of knobs per night. But nevertheless, think about what you are saying about yourself when you repost a meme, however much you agree with its basic argument. Deep down you might be kind of a racist.- Gnou