Hello all, and welcome to the first installment of our newest collaborative capsule collection. Crack open the metaphorical mylar bag, turn the proverbial front page, and dig right into Мишка x Harvey Comics. Founded in 1941 by publisher and writer Alfred Harvey, Harvey Comics is responsible for some of the most enduring characters not only of the medium, but of American pop culture. The most universally known is, of course, the iconic Casper The Friendly Ghost, but starting in the 1950’s Harvey published comics featuring characters like Richie Rich, Hot Stuff the Little Devil, Wendy the Good Little Witch, The Ghostly Trio, and Casper’s compatriot Spooky.
Though their lighthearted comics were targeted to younger readers, they nonetheless were consistently fixated on traditionally dark subjects like ghosts and magic. In addition to the characters themselves, it’s this concept that we hold very near and dear to our hearts, and indeed one that has informed the brand since day one. Being able to work with the Harvey properties has been a real privilege, and we’ve made the most of the opportunity by producing a truly vast collection.
You’ll be able to get the whole thing by the end of 2012, but today we’re launching the first part of the collection in the form of two snapbacks, five tees, and five tanks which feature Harvey’s signature characters, Richie and Casper. You can get a solid taste of the looks and colorways we’re employing with these characters, as well as the different Harvey inspired typography we’ve cooked up. Both Richie and Casper get their own snapback, with differing takes on the “Мишка” type and character specific colorways.
They’re simple, classic, nostalgia inspiring versions of the characters you know and love. When it comes to the tees and tanks, you’ll be able to get a look at the Harvey team coming face to face with the iconic images of our brand, whether it be in the form of a Keep Watch hat on Casper, or a little surprise for Richie featuring Simon, Lobster Roll, Kill With Power, and Death Adder hand puppets. Also be on the lookout for the Мишка x Harvey Comics custom tags, which feature Harvey’s patented Jack-In-The-Box logo as seen on the fourth tee. These twelve items are available now, and look out for more stuff soon like hats, tees, polos, and jackets!