I really love rapping, and no matter how much I do it the intrigue doesn’t resolve into familiarity or complacency. I started rapping when I was 18, and I was a different dude then. To me, rap has become a means by which imagination has transformed reality via hard work, dedication, skill, and finesse. I see a lot of magic in the daily toilings that have transformed me. And I guess that’s why I never really do much in my videos. It’s a double-edged sword because people invariably either don’t get my videos/find them boring, or totally understand what is going on. I’m barely a normal dude these days, as immersing myself in the production of culture has created a very foggy distance between myself as producer of cutlure, and myself as member of society.

Oddly enough, they are not very concurrent things. At least, I haven’t found them to be so thus far. Working so hard to create the material of culture has greatly diminished the extent to which I feel a part of society (society/culture the forever potent dichotomy). So, I suppose my videos are my romanticized attempts to remain a normal person to a degree. If I’m going to present myself to society, it is as a dude smoking weed in his bathroom. Or a dude rapping in his friends’ garden. I eschew the spectacle in favor of the mundane because I find the mundane to be far more valuable in this context.

I’m not trying to awe anyone, or convince anyone, just document the fact that I’m here. I’m not great at making videos, but I do manage to capture something, and to me that’s the most important facet of art today. With all these people making stuff the notion that you should make something that stands out seems imperative. However, on closer inspection it is the spectacles’ proliferation which has diminished the potency of the artist’s voice. These days the stuff that stands out is the stuff that has been handled and refined, perfected and polished the least. The taste of the times is for subtle voyeurism into the lives of those who choose to exist gloriously within the moment.

- Zachg