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Archive for the ‘New Product’ Category

Whole Milk's Previous Entries

Oh Snap, Some Spring 12 Is Available at 350 Broadway Right Now!

Thursday, February 9th, 2012

What can I say, we have patience issues, especially when it comes to bringing you all brand new threads. As I hope you’ve seen, we’ve been previewing all kinds of dope items from our Spring 12 collection over the past few weeks, and we know a lot of you are itching to get your hands on them. Though the Lookbook and full official release is still impending (very impending) we couldn’t help but start up a little presale for the NYC faithful.

If you head over to the 350 Broadway store, you’ll see it’s stocked to the brim with select items from the first delivery of our Spring 12 collection, and they’re available now! G’damn! This means all kinds of new tees, fitteds, snapbacks and sweaters. Some personal highlights, if you’ll allow me, include the Lamour Keep Watch duo of New Era, and Tee/Tank, and the Blunted Tee & Crewneck. So what are you waiting for? Get to 350 Broadway right now!

Мишка
350 Broadway
Brooklyn, NY
718-388-1725

J/M/Z to Marcy Ave
G to Broadway
L to Lorimer

Whole Milk's Previous Entries

Spring ’12 Preview: Tees of Myth and Legend

Friday, January 27th, 2012


The 5th Gate Tee


Here To Eternity Tee


Drop Out Tee


King Of NY Tee


Society of The Snake Tee

After the weeded out part 1 of our Spring 2012 t-shirt collection preview, I’m switching it up a little for part 2. Finna get all mystical, epic, mythical, and clandestine on the shirt game right now. Peep it. Let’s go ham right off the bat with the The 5th Gate Tee, with a graphic by artist Ron “D-Pi” Wimberly. G’damn, look at that crazy ass comic. Shouts to D-Pi, this graphic is incredible. Another artist we worked with this season was Oliver Hibert, who designed the freaky and festive Here To Eternity Tee.

For more occult symbology in a more recognizable place, there’s the Drop Out Tee, perfect to go along with your Toga Party Snapback na’mean? Speaking of gigantic apes (that was happening right?) we have the King Of New York Tee. Finally, we’re dipping back into the Mishka archives and bringing back the Society of The Snake Tee, with the druidic hooded adder and the society scripture on the back. There are even more tees (way more!) in the collection, but you’re gonna have to wait until it drops to see those. That being said, look out for more previews of other stuff soon.

Мишка
350 Broadway
Brooklyn, NY
718-388-1725

Мишка LA
1547 Echo Park Ave
Los Angeles, CA
213-536-4234

Flake Shot's Previous Entries

So Guess What? We Made a New Wavves Cap. FTW

Thursday, January 26th, 2012

Wavves x Мишка Starter Snapback ($32.00)

Surprise surprise! Peep the brand new colorway for our ever-popular Wavves hat. Oh snap… back! There’s more reason than ever to scoop up this ill design. You like Wavves? This is your hat. You like weed? Check the embroidery on the side son for that leafy green. You from San Diego? Rep yo city! You like the Chicago Bulls and aren’t hung up on details? Don’t think about it, just buy it.

Basically if you’re a human that breathes air you should be sporting this hat. It’s the uniform of the stoned out future. You better get one while it lasts though. This hat’s been here before but who knows if it will ever come again. Are you willing to take that risk? Are you, punk? Thought not.

Мишка
350 Broadway
Brooklyn, NY
718-388-1725

Мишка LA
1547 Echo Park Ave
Los Angeles, CA
213-536-4234

Whole Milk's Previous Entries

Spring ’12 Preview: High Off Tee Shirts

Thursday, January 26th, 2012


Lamour Keep Watch Tee


Fan Favorite Tee


Shenanigans Tee


Blunted Tee


BMX Watch Tee

Though in the almost 10 years since our inception (!) we’ve massively expanded our range of products, there will always be a special and unimpeachable place in our hearts (and, coincidentally, a few inches in front of them) for our t-shirts. As with every collection, Spring 12 is stuffed to bursting with new designs and old favorites. There’re so many that we had to break the preview into two posts. Wicked! Here’s numero uno.

Right out of the gate we hit you with the Lamour Keep Watch Tee. You’ve been seeing Lamour Supreme’s flip on the Keep Watch eyeball pop up all over this collection, from fitteds to jackets, and damned if we weren’t gonna give it its own shirt. This Simon-skulled stunner comes on black, white, and black tie-dye. Another classic is the Fan Favorite Tee, which features the rare Shriner Death Adder Bear and a big ETD!

One of my favorite things to come out of Mishka recently have been the NBA Logo flips, and for Spring 12 we cooked up (or smoked up as it were) the Shenanigans Tee & Tank Top. I might be a diehard Lakers fan, but for once I can get down with the Celtics. A little. Speaking of weed, cop a Simon wrap from a little hoodrat Keep Watch on the Blunted Tee. Chiefy! Last in this batch is some love for D.A.R.T. in the BMX Watch Tee. Hot Damn. Look out for a second Tee Shirt preview very soon.

Мишка
350 Broadway
Brooklyn, NY
718-388-1725

Мишка LA
1547 Echo Park Ave
Los Angeles, CA
213-536-4234

Whole Milk's Previous Entries

Even More Skulls For Your Skull!

Wednesday, January 25th, 2012


Pink Leopard 5 Panel Hat Multi


Black Leopard 5 Panel Hat Black


Mary 5 Panel Hat Multi


Salsa 5 Panel Hat Multi


Ships 5 Panel Hat Multi


Polka Red 5 Panel Hat White

About a month ago we expanded our online store with some exclusive offerings from Spanish milliners Skulls Barcelona and, surprise surprise, y’all seemed to love it. Their colorful, unique allover print hats are the perfect thing to make your look stand out. Because of the great response, we’ve decided to add even more sweet hats from this company, and they’re available now!

There’s two leopard print numbers, one in statement pink and another in a more conservative black. There’s the Mary 5 Panel, if your dome isn’t feeling too agnostic, and for some more flavor there’s the Salsa 5 Panel, chiles and all. Continuing the nautical theme established with the last drop, there’s the Ships 5 Panel, and finally theres the simple and effective Red Polka Dot model. Get’em while they’re hot!

Мишка
350 Broadway
Brooklyn, NY
718-388-1725

Whole Milk's Previous Entries

Spring ’12 Preview: Button Down Explosion!

Tuesday, January 24th, 2012


Black Widow Poplin Shirt


Eastwood Poplin Shirt


Love Buzz Bleached Poplin


Tarantula Paint Splatter Shirt


Ferris Poplin


Postal Poplin Shirt


Threshold Gingham Shirt


Spark Plug Chambray


Jurassic Fine Twill Buttondown


Deliverance Flannel

Not that this has exactly been the harshest Winter, but nothing says springtime like being able to venture out onto the street with nothing but a button down shirt and a light sweater. Though we’d like to provide both those things, today we’re just gonna talk about the first one. Next up in our continuing series of previews for our so-close-you-can-taste-it collection is button down shirts. Yay! Poplin for days kids! We got the Black Widow Poplin which features our signature magenta and seafoam in a plaid pattern.

Then there’s the Eastwood Poplin, which comes in two colors and features a perpendicular panel for a little twist. If you’re really looking to stand out however, we have a bounty of stuff for you. If you’re looking for plaid plus, then look out for the Love Buzz Bleached Poplin, a classic grunge aesthetic transposed to a light poplin. There’s also the Tarantula Paint Splatter Shirt, with a overlayed pattern on top of a bold plaid. If plaid isn’t your swagger, then check out some new patterns: there’s the awesome Ferris Poplin, which features a print inspired by our favorite class cutter.

If you want to travel around the world in one shirt, then you’re primed to pick up the Postal Poplin Shirt. Poplin not exactly your speed? There’s the Threshold Gingham in traditional blue and red, as well as the Spark Plug Chambray, which features our Ferris print on pocket and collar accents. Speaking of patterns, we have one of my faves, the Jurassic Twill Buttondown, featuring some serious skeletal paleontology. Finally, for the waning winter, there’s the Deliverance Flannel, which comes in three colorways, each of which features a contrasting back panel. What more could you want?

Мишка
350 Broadway
Brooklyn, NY
718-388-1725

Мишка LA
1547 Echo Park Ave
Los Angeles, CA
213-536-4234

Whole Milk's Previous Entries

Steady Peddlin’: A Mirage? No, A Collage!

Sunday, January 22nd, 2012


Oversized Adder Collage T-Shirt ($32.00 $22.40)

The Oversized Death Adder is one of my absolute favorite T-shirts we do. It’s iconic, imposing, scares children, excites badass children, will get you weird looks/questions on the street, and has been known to provide its wearers with superpowers. Promise. This season, however, we decided that just the straight up Death Adder wasn’t enough. No: the public demanded even more. Well here’s the perfect thing to get your grubby little mitts on. Just kidding. Your mitts aren’t grubby. You have beautiful hands. I love you. Shirt?

The Mishka mascot collage actually came about by complete accident, much like penicillin, electricity, or the genetic experiment that spawned Guy Fieri. Right around the time we first started making stickers, we were approached by one of our interns who happened to have been a scientist in the former Soviet Union. He suggested we use an adhesive of his own devising that would save us around 10 cents per sticker which, if you know your profit margins, is quite the deal. We cooked some of it up, and were happily painting it onto printouts of all our mascots when we realized that the intern had accidentally given us the recipe for a contact explosive. And by realized I mean were all sent flying in a massive explosion. My Pal The Crook landed way across the street. I found myself lodged in a wall. That’s how I got my claw arm. Once the dust had settled, however, we saw that the blast had left a massive collage of all the stickers all over the ceiling. It comes in Black and Charcoal.

Мишка
350 Broadway
Brooklyn, NY
718-388-1725

Мишка LA
1547 Echo Park Ave
Los Angeles, CA
213-536-4234

Whole Milk's Previous Entries

Spring ’12 Preview: It’s Jacket Wearin’ Time

Friday, January 20th, 2012


Class Cutter Canvas Jacket


Swarm Windbreaker


Lamour Keep Watch MA-1


Lamour Bomber


Lamour Bomber Lining Detail


Hog’s Breath Denim Jacket

What can I say, we’re excited and we want to share all the new stuff with you. Can you blame us? I mean look at it! You’ve already gotten a peek at the Snapbacks and Fitteds for the ever closer Spring ’12 collection, and now here’s a little taste of the jackets. Who doesn’t love Spring jacket weather? You still get to layer but you don’t have to be cold. It’s perfect. Take, for instance, the Class Cutter Canvas Jacket, a light black button jacket with great details like a striped lining, “Keep Watch” chest embroidery and a red welt zip pocket. Just the thing to throw on over a tee to face that Spring sun.

If you prefer to get around on two wheels during the Spring, then you should be checking out the Swarm Windbreaker, with the nylon shell, splashes of color that’ll make you stand out, and a reflective logo patch on the back to keep you fly, while keeping you safe. Next up is a double dose of dopeness from Lamour Supreme, who left his mark on two of our jackets this season. The Lamour Keep Watch MA-1 has a satin-finish nylon shell, and features a chest patch with one of our newest designs, Lamour’s Simon-pupiled take on the Keep Watch eyeball.

If you like your Lamour on the low then take a look at the Lamour Bomber, a classic bomber that comes in hunter green or black and features an allover print lining of Lamour’s finest, freakiest, and most fun work. You’ll be looking at the lining of your jacket all day! Finally, my most favorite of the bunch, the Hog’s Breath Denim Jacket. I’m a sucker for denim! The Hog’s Breath comes in indigo and vintage wash indigo and features contrasting shoulder panels and the fun little Keep Watch buttons. Feel free to wear that one every day. More previews to come soon.

Whole Milk's Previous Entries

Spring ’12 Preview: So Many Snapbacks

Thursday, January 19th, 2012


Death Adders Varsity Starter Snapback – Red/Black


Cyrillic Script Starter Snapback – Heather/Black


Olde School Starter Snapback – Black/Heather


Toga Party Snapback – Grey/Red


Past Time New Era Snapback


Fanatic Snapback – White/Black


Death Cap Snapback


D.E.A.T.H.® Snapback

So in case you didn’t notice, we started previewing our new collection, showing off all the New Era fitteds we cooked up for you. What I’m really stoked about though is the absolutely absurd amount of sick snapbacks we have in store for Spring ’12. I’m gettin’ the vapors just thinking about them. I’m gonna get right into it because the list is loooong. For simplicity and effectiveness, look no further than the Death Adders Varsity Starter Snapback. Or maybe the Cyrillic Script Starter Snapback, with the Keep Watch on the side. Dayumn.

And that’s it. Just kidding! For something new and olde, take a look at the Olde School Starter Snapback, featuring a scripted “M” in two colorways. For more font fun there’s the Toga Party Snapback, to let everyone know what fraternity you pledge. Speaking of frats, we also have the sports themed Past Time New Era Snapback. Perfect for the ballpark! If you’re even more devoted you can outfit yourself with the Fanatic Snapback, one of my faves.

Next we have a new design, the angry little poisonous Мишка psilocybin fellow, who we’ve dubbed the Death Cap, who is featured, fittingly, on the Death Cap Snapback. Finally, last but certainly not least, is the item that will certainly be adorning my skull this spring, the D.E.A.T.H.® Snapback. Yes please! I think it’s pretty safe to say we just ethered the snapback game. Look out for more previews soon.

Мишка
350 Broadway
Brooklyn, NY
718-388-1725

Мишка LA
1547 Echo Park Ave
Los Angeles, CA
213-536-4234

Whole Milk's Previous Entries

Steady Peddlin’: The Old Gods Love Cyrillic Trails

Wednesday, January 18th, 2012

Cyrillic Trails Pullover Hoodie ($66.00 $46.20)

See the house. Its crumbling exterior, the way the mist parts delicately around its form, the tiny skittering life that flits in and out of the grey oak porch. Smear the cobweb caul of the windows, put your palm to it and know its temperature. Know the house. Enter, and shudder at the smell. Sealed air, stale and dense, and something else. A faint sulphuric melody or a buzzy tickle of ozone, the taste leaking in behind your tongue, seeping from your fillings. It is quiet. Photographs on the walls oxidize and fade, their subjects staring back at you through rusted years. They said it was just a house.

Fish the key from your pocket, still moist from the grave soil, the metal gone soft underground, its black tassel wound around your wrist, vibrations of proximity jumping in your grip. It knows it is home. See the cellar door, feel its gaze. Trace the sigil inscribed upon it and feel the hollow writhing thing beyond. Believe the gateway. Use the key. It moves with ease and reveals a terrible heat, a polished stone stairwell, a drifting glow that leads you to the whited sepulcher. The chamber below the house is cavernous, and pale eyed beasts echo from its edges. Grey fingers like swollen worms grasp from the darkness. Do not stray from the path. You know the way to the ritual room.

Open your bag and feed its contents to the void. Fulfill your years of searching. The jeweled chalice. The stained blade. The gilded scale, heavy with earth from the low place. The hangman’s noose. The bell hat of the fool. The heart. Retrieve the coal and begin. Transcribe the ritual phrase on the radiant marbled rock. M: the first shrieks tear from beyond and a steady wind arrives. и: rumbling all around, a fine dust levitates from the ground in a perfect plane. ш: the walls beside you fall away and behind them infinite mirrored realms await. к: his hand guides your hand, the shades of companions lost along the way surround you. а: the word is formed. All things leave you except for the word. It’s deepening image trails in the light as you fall away into embrace. You can see forever. It comes in Grey and Navy.

Мишка
350 Broadway
Brooklyn, NY
718-388-1725

Мишка LA
1547 Echo Park Ave
Los Angeles, CA
213-536-4234

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