So think of this as a “release party” of sorts for the Fall 2010, Actual Pain collection called Mystery Faith. Tees, Tanks, Crews, Hats… all that Satanic goodness you’ve come to expect and love from Actual Pain is alive and well in the newest collection. As with all Actual Pain collection, we have a limited stock and the brand has a pretty die-hard fan base. This shit will not stick around for too long in-store. You can expect an online drop sometime later this week.

And while the graphics are amazing and evil as always you should really take a look through the Mystery Faith lookbook which is pretty awesome in it’s own right! Keep scrolling to the right to see the entire thing.

And the icing on the cake is that King Dude, AKA T.J. Cowgill who is “Actual Pain” will be doing a very special in-store performance later this evening at our shop. T.J. strips down to his voice and acoustic guitar and channels some dark and haunting neo-folk with a heavy focus on knowledge and faith. Luciferian light and spirituality beyond the confines of a strict monotheistic reasoning are just some of the heady topics.

The show will run from 7-8pm and we ask that you arrive on time as space is limited. If you’d like to attend, please RSVP to rsvp@mishkanyc.com. Please note that entry will work on a first come first served basis via the RSVP list. We also welcome you to take pictures, shoot video and/or record the show for your blogs/sites. We simply ask that you inform one of our employees that you will be doing such before hand.

Head here for more details. We look forward to seeing you and hail the black triangle!

Monday August 30th, 7pm-8pm
Мишка
350 Broadway
Brooklyn, NY
718-388-1725

J/M/Z to Marcy Ave
G to Broadway
L to Lorimer

Behind-The-Scenes on the Fall 2010 Video

So hopefully you remember this video from this past weekend? Well Fame Giant’s Chris Gualano also snapped a few really great behind-the-scenes shots during the filming of our lovely model, Chloe Wise. We’ve now uploaded them into their own little gallery that you can ogle at your convenience.

It’s a nice 20 images which include Chloe decked in a lot of our graphic tees that are currently online and in-store now or will be available in our second delivery for Fall. Enjoy!

Мишка Fall 2010 First Delivery Now Online & In-Store!

You’ve tweeted, you’ve emailed, you called, you’ve come by everyday with the same question… “When will you have Fall for sale?” Well get excited because the first delivery of our Fall 2010 collection is now available online and in-store in both Brooklyn and Echo Park shops.

Treat yourself to some new duds and look your freshest for class, work or play this Fall… or don’t, your choice playboy. And don’t forget to look through our Fall 2010 Lookbook to get some ideas to look your best!

Мишка
350 Broadway
Brooklyn, NY
718-388-1725
—
Мишка LA
1547 Echo Park Ave
Los Angeles, CA
213-536-4234

So you guys all got the heads up a few days ago on our lookbook for the Fall 2010 season. Today we’re happy to bring you this little video/promo commercial we did with Fame Giant. You get to see more of the graphics and it’s just really fun and sexy thanks to our model, Chloe Wise.

Music for the clip is Wavves “Take On the World.”

Мишка Fall 2010 Lookbook “Take On the World” by Marley Kate

One part downtown kid and one part reform school, our fall collection provides the only reason to be glad that the weather is getting colder. Beach parties turn into house parties, and although it sucks that it gets frosty, we always find a way to make sure staying warm becomes a new favorite pastime. Our new sweaters, jeans, and jackets will help you with that, too.

When the temperature drops, we turn up the heat with sweaters that make you stand out, be it our ode to the U S of A or Henry Spencer. Illustrations by Lamour Supreme, Sara Martin and James Callahan put a mystical edge on the t-shirts, and the our Bear Mop is back with a vengeance. Filling out the season are crisp trousers and wool jackets which give a nod to the preppy in all of us, and classic letter jackets let you experience the jock side (without losing any neurons).

This collection is about going from daytime into the late, late hours of the night – when anything can happen, and probably will. It will keep you prepared for those unexpected moments between twilight and starlight, and straight until sunrise. We’re for doing what feels good and looking good while doing it, focusing on hot style for cold nights, big style for little effort, and good friends for wild times.

Button-down plaid, dark denim, and patterned sweaters will make sure that you stay looking fresh throughout the year and with tons of jackets in tons of styles, this collection sends a big message. It’s about getting the most style for the least amount of effort. Our 2010 Fall lookbook was shot once again by the incomparable Marley Kate, and the collection is currently shipping to accounts worldwide and will be available for purchase at our stores and vendors worldwide very shortly.

And don’t forget that we will be hosting an official 2010 Fall launch party at The Echoplex in Los Angeles tomorrow, Friday August 20th. RSVP now for entry!

But then I remember. Even among the flashing boobies, Rick Ross and more hawt Streetwear ish then you can shake a Dunk SB at, Greg still manages to be the most entertaining part of this KarmaloopTV clip. Take that however you want! o_O

Keep Watch New Era Fitted ($45.00 $27.00 )

The Keep Watch New Era has become pretty ubiquitous for us. People and stores demand new ones each and ever season and who are we to argue? I know some people tend to “poo-poo” carrying over graphics or styles as lazy, and while “yes” there have been points I would have loved to give the eyeball a rest… the truth is people kept asking for it. New fans, old fans you name it, they all wanted one. And in the end it’s kind of cool to have created something so iconic (even if it is just an eyeball) to so many people. What’s even more surprising is that this has become such a big hit without a major rapper or band wearing it in a video unlike some other styles… at least I think no one of notoriety has ever worn one?

This Summer we did the Keep Watch in three of my favorite colorways E-V-E-R!* This Summer we kept all the Keep Watches with contrasting brims from the crown, and that’s one of my favorite cap looks. There’s the great Cyan/Green number with, then there’s the Yellow/Black one loosely inspired by the Pittsburgh Pirates (or 80s-90s Penguins), and finally the cool and crispy White/Red one up above. I think that white one is my favorite because it not only looks clean and classic, it also has the original blue iris and red vein Keep Watch eyeball on the crown.

In case you haven’t noticed, most things are now 40% off in our shop, these caps included! And while the size selection is limited, those of you with big or small enough heads will walk away with one of these for a song.

Мишка
350 Broadway
Brooklyn, NY
718-388-1725
—
Мишка LA
1547 Echo Park Ave
Los Angeles, CA
213-536-4234

Engineered to Destroy T-Shirt ($32.00 $22.40)

Way back in Fall of 07 I wrote the tag line of “Engineered to Destroy.” It was our first full season of Cut & Sew and I just thought it was playful and fitting. It was  take on “Engine of Destruction” and I never intended on having it stick around, but it has and in it’s way become as ubiquitous with Мишка as the Bear Mop and the Keep Watch Eyeball.

This is the first time we’ve took it off our tags and communication graphics and put it front and center as a T-shirt graphic and it probably won’t be the last. Glamnation illustrated the type in Slime with an eyeball as the “o” in “Destroy!” I love how gestural the text, like slime it’s ever moving. The Engineered to Destroy T-shirt is available in Black as well as White and Military Green. Plus the tee is currently on sale for about $22!

Мишка
350 Broadway
Brooklyn, NY
718-388-1725
—
Мишка LA
1547 Echo Park Ave
Los Angeles, CA
213-536-4234

Maybe you’ve heard whispers about this deck on Twitter the past week or so, maybe not? Either way, we made a skate deck featuring our multi-colored collage pattern. It’s chock full of eyeballs, Bear Mops, Death Adders, Cyco Simons, Kill With Power pyramids and even Lobster Roll!

The deck comes in two sizes (7.75″ and 8″) and is made of Chapman wood. It’s seriously a beautiful deck! So for those of you who have emailed, tweeted, phones and asked us to make a deck here it is. Only 100 of these were made and you can only get them at Boundless NY (in-store and online). Oh and the best part is the deck comes packaged with 3 stickers!

Don’t sleep!

I bet YuDu!  Full disclosure, YuDu used some of our Fall 2010 graphics for this infomercial in exchange for hooking us up with our own sweet YuDu set-up. I think it’s our best season ever. Really feeling the butterfly design Mike Jones did the most.