• Hooligan Polo ($66.00)
• Mop Box New Era ($47.00)
• Vladimir Denim Shorts ($83.00)
• Mane Belt ($46.00)

Though you may never guess it from my ghostly pale skin, lack of sporting prowess, inability to skateboard, and general lameness, I did actually come from the mythical place known to us humans as California. Ah yes, the Golden State, where Mexican food tasted like liquid gold, the weed flows like a 7-11 Slushie, weather is Truman Show consistent, and you’re never required to wear shoes even though it’s gross. The end result of our pursuit of manifest destiny and the idyllic testing grounds for our freest and strangest. Or it was, of course, until the nanny state banned both fireplaces and foie gras (there goes my weekend, amirite guys?). But I digress!

This look is dedicated to the guys who I thought were really cool when I was a little kid. They all drove trucks and had cool dogs and liked Sublime and drank can beer and usually dated my hot babysitter who I had a crush on and always secretly thought I had a chance with even though that was not even vaguely the case but by the end of the day I thought I had worked up a good level of charm but then this guy would pull into the driveway to pick her up and I could see in her face that she totally didn’t care about me now that truck man was here. Damn you truck man! Whoa, what happened, I blacked out there for a second.

If you’re in Cali then you have to be rocking shorts. Period. I’m all about these fitted Vladimir Denim because of their picnic inspired accents, and the fact that they’re made of our high quality denim. Throw some fun color into the mix while keeping your shorts up with the Mane Belt in black. The Мишка signature color striping is sure to impress the cute girl at the taco stand. The ‘fornia (ya I did it) is also all about Polo shirts, but break out of that Ralph Lauren/Lacoste cage and fuck the game up with the Hooligan Polo. Inspired by our friends from across the pond, this crested Polo will keep you looking sharp without making you sweat out all the Jarritos you drank. Finally, to complete the look and really send me into a fit of flashback anxiety, grab that Mop Box New Era (color callback to the belt, na’mean?) and feel free to throw it on backwards. “Why?” you say? Because you’re in California homie. Mentally.

• Swarm Windbreaker ($208.00)
• BMX Watch Tee ($32.00)
• D.A.R.T. Utility Pants ($115.00)
• D.A.R.T. Bullet Pack ($52.00)

Another outfit for you, and this one is geared towards all you fixed gear aficionados. As you all know, cycling is part of Мишка’s DNA, from our D.A.R.T. racing team, to our bike frame, to the fact that we all constantly ride around the office on penny farthing bicycles with wheels that look like Keep Watch eyeballs. Guess which one isn’t true! We’re pretty adamant about the fact that looking good while riding a bike is half the fun. And I say that as someone who hasn’t ridden a bike in years. I’m practically an expert! So I cobbled together my favorite D.A.R.T. related items from Spring 12 to make sure that when you’re poppin’ wheelies, everyone around you is poppin’ style boners.

The centerpiece of this look is, of course, the Swarm Windbreaker. We love to break wind at Мишка *rimshot* and this sleek black jacket with neon accents is the best way to do it. Plus it’s got a big reflective pentagon on the back, so you can simultaneously not get flattened by a car and charm the driver who’s not crushing your limbs. In fact, you’ll stand out in the dark all the way down to your ankles, where you’ll be showing off the lime cuffs of your D.A.R.T. Utility pants, which feature places to attach your carabiner, plus a reinforced crotch-al area that will stay tough through hard rides. Pause. If you’re looking for extra inspiration whilst riding, then just try to be like the badass BMX Watch on your shirt. Finally, if you’re looking to carry a bottle of water or tube patch kit or one hitter, then throw it in the D.A.R.T. Bullet Pack to complete the look. See you in the bike lane!

Мишка
350 Broadway
Brooklyn, NY
718-388-1725
—
Мишка LA
1547 Echo Park Ave
Los Angeles, CA
213-536-4234

• Class Cutter Canvas Jacket ($209.00)
• Jurassic Fine Twill Shirt ($88.00)
• Olde School Starter Snapback ($34.00)
• Jurassic Card Case ($14.00)
• Lamour Keep Watch Keychain ($11.00)

Don’t be afraid of change. Change is good. We’re taking the long running Steady Peddlin’ column, where I ramble on about stuff that’s vaguely related to some of our products and we’re kicking it into overdrive. Maximum overdrive. Now we’re gonna give you look at some – errr… – looks that we’ve come up with featuring multiple items from our new collection. Just picture me as your Mom and you’re like 13 and I’m trying to lay out your clothes for you in the morning and you’re like “No Mom, I just want to wear this same pair of sweatpants that I’ve been wearing this whole semester and this oversized South Park shirt and these fucked up Converse, because button up shirts are for pussies” and I’m like “Child please, I birthed you out of me so you’re gonna wear these clothes and like it,” except this time instead of spillproof Dockers and your Dad’s hand-me-down Oxford shirts we’re pitching you some truly dope outfits.

Was that sentence long enough for everyone? The theme of this first week is all about sleek simplicity. I’ll make exceptions for many of our colorful pieces, but for the most part my wardrobe/life aesthetic is all white/black everything. It looks classic and modern all at once, and will work everywhere and for anyone. The Monochromatic Man is a stylish man. In all seriousness, I only allow white, black, or red things in my apartment. I also like Huey Lewis And The News, so take that as you will. My color preferences are a big part of why I love the Class Cutter Canvas Jacket, the centerpiece of this look, so much. This super clean button up jacket is made of lightweight canvas with a pinstripe woven cloth lining. It has a slim cut, and looks just as good over a tee as a more formal shirt. It’s also got great detailing like “Keep Watch” stitching on the chest, and a streak of red on the zipper pocket that really makes the whole thing pop.

Here we’ve paired it with the Jurassic Fine Twill Shirt in white, another classic fit that features my personal favorite pattern of the season. The skeletal dinosaurs fit in perfectly with The Monochromatic Man visually and thematically: it’s all about stripping things down to their bare essentials. That’s why the Olde School Starter is the go to accessory here, as the regal “M” on black snapback gives you a slightly more relaxed look while keeping things nicely formal overall. To round out the look we’ve chosen two more little accessories, the first of which is the Jurassic Card Case in a Dark Navy, just the right way to call back to your shirt without looking too matchy-matchy. Finally there’s the Lamour Keep Watch Keychain, because just the smallest splash of color really completes the whole thing. And there you have it: The Monochromatic Man.

Мишка
350 Broadway
Brooklyn, NY
718-388-1725
—
Мишка LA
1547 Echo Park Ave
Los Angeles, CA
213-536-4234

Lamour Bomber Jacket ($208.00)

I mean how much do you really have to say about a great Spring jacket? One of the best and most multipurpose garments floating around this crazy blue marble, the light jacket is perfect for layering up on a chilly crisp day or throwing on over a tee to really lock in your look so you always stay cool when it’s cool. This Lamour Bomber, which comes in black and hunter green with khaki contrast arms, is one of my favorite items from the Spring collection. It’s simple clean, classic, and has a really great fit. But just when you think you’ve seen it all, bust out that lining and it’s a whole new ballgame.

Just picture yourself like a sketchy back alley vendor, but instead of busted up Rolexxx’s and turtles you’re selling the collective awesomeness of the imagination of our very own Lamour Supreme, who’s responsible for the bodacious allover print that elevates this jacket to the next level of swagger. Uh-oh, it’s 2012: can I still say swagger? No? Sorry. My b, my blunder. I was distracted by the intricate phantasmagory of the lining. Check it out close up for yourself when it’s wrapped snugly around your torso as you walk comfortably down the street in the springtime sun. And on that day, you know you’ll be rich forever.

• D.E.A.T.H.® Tee ($32.00) 

• D.E.A.T.H.® Snapback ($30.00) 

• D.E.A.T.H.® Pullover Hoodie ($70.00)

Last week, when I time traveled back to being in Elementary School, this really weird guy came by to talk to our class about the dangers of drug use. Or so I thought. Around the same time last year this couple came by and they told us all about how bad it was to smoke the evil weeds, and how they would make our brain leak out of our noses and our moms and dads would cry and then teacher would make us leave class and go to jail, which is like detention but forever and they don’t give you animal crackers. Everyone else thought they were really nice, but I thought they were total lames so I went home and put the glue I was using to make my Chatterer Cenobite model into a lunchbag and sniffed just like they told me not too. I went to sleep for a while after that.

But this guy, he was different than them. At first I thought he was wearing the same T-Shirt, but before it said D.A.R.E. and now it said D.E.A.T.H. I thought it was strange but no one else seemed to notice. He brought out all these boxes, just like the couple from last year had, except for instead of fake little cigarettes and powders most of these were filled with bugs. Worms that were still moving around and these big beetles that looked like they had skulls painted ont their backs. Some of the other boxes had bones in them, and they looked like they came from a Halloween skeleton. They were scary. He was talking, but I had never heard those kinds of words before, all gurgly and old sounding.

After a while, all my classmates got up, like they were sleepwalking, and they rearranged the desks and tables into this big upside down star, with all kinds of weird letters around it. The man put on a sweatshirt that said D.E.A.T.H. too, and then a hat after that. He looked really cool. But when he got in the center of the star, he disappeared. In his place was this wicked awesome snake, but it had a head like a teddy bear. It was the most badass thing ever! From then on, I was part of Death Adders Worldwide for life! Shirts come in Black, White, and Heather.

Мишка
350 Broadway
Brooklyn, NY
718-388-1725
—
Мишка LA
1547 Echo Park Ave
Los Angeles, CA
213-536-4234

420th Squadron Tee ($32.00)

It doesn’t matter what you smoke. To paraphrase Henry Ford: you can smoke anything, as long as it’s weed. If you burn Sour Diesel, White Widow, Headband or Kush we need YOU to join the brigade and represent your favorite naturally occurring smokable remedies to the death. Take a stand brah. We are looking for the weirdest, highest soldiers out there to band together! Do you have what it takes? Ready to join the team? Are you ready to level up big time? Are you ready to eat a lot of snacks? How many green dragons can you slay with just your lighter and a one hitter?

We are talkin’ bout a shifty, red eyed, pot smoking dragon exhaling a huge hit as he stumbles toward the fridge to re-heat some lamb Rogan josh and rice at 3am. Finally, a mythological creature to represent us! The design is a testament to all the pot smoking dragons out there, you know who you are. This design is available on a T-Shirt in Black, Purple, and White. It is also available as a crew neck sweatshirt in Black, and Charcoal.

Мишка
350 Broadway
Brooklyn, NY
718-388-1725
—
Мишка LA
1547 Echo Park Ave
Los Angeles, CA
213-536-4234

Past Time Snapback ($38.00)

In honor of the just begun Spring Training (already! Can ya believe it!) I’m gonna take the time to peddle steadily about our brand new Past Time Snapback, the perfect fun spring hat for a day at the diamond. Baseball season is the finest season around, with its cold beers, stomach destroying ball park franks, chatter, peanuts, and days upon days of 9 inning americana. It’s so good, that even post-mortal beasts like Death Adders’ and Keep Watch eyeballs can enjoy it. What, you’ve never hears of the other MLB, the Mishka League Baseball. Psshhhh, you’re blowing it homie!

With beautiful ballparks located in all your favorite subterranean sac-brood caves, the MLB has been swinging bats at balls since before the Nef-lords constructed our current universe out of the tears of dimension Z’s plasma titans. With tickets prices as low as your sanity, an honest to goodness MLB matchup is something that no corporeal being should miss. How do you get there? Easy! Just whisper you’re greatest fear into the nasal cavity of a thousand year skull and ta-dah! Parking is free!

Мишка
350 Broadway
Brooklyn, NY
718-388-1725
—
Мишка LA
1547 Echo Park Ave
Los Angeles, CA
213-536-4234

Death Cap ($32.00)

Here, eat this mushroom. *gulp* Ew, that tastes terrible. Hey, what’s this? Spasmodic sparkles of every known hue and intensity ricochet from the laser precise edges of multifaceted rhomboids of imagination accelerant, their steam trails confabulating into the finest and most luscious of marshmallow illusions, dancing the bronze rumba for your corneal enjoyment. A single blade of grass twists around the curvature of the third rock from the sun, a cellulose taffy of the most admirable elasticity, cinching itself tight around the globe and molding it into a corseted lump superstructure, and there, there you are, perched atop its northern throne as all the waters of the earth lift into a heaving, self-collapsing blanket of fluid that tucks you into a bed of the finest saffron stained silk.

Here, here the stars in the sky arrive, rushing towards you, closing in on the whiplash parabola border of your psilocybin psychology, shedding dusts the size of boulders that in turn shed dusts whose dusts have their own dusts, and down to the tiniest microbial soap bubble who’s rainbow crude surface is ripple-torn by the son of a dust. The latex edge of the universe contracts in the heat of the compacted supernovas like celestial cling-wrap, pulling taught on your corporeal self and then bursting, revealing to you in all its glory the Death Cap, his grim smile and monastic gaze. The Death Cap is the only one who understands you now. It comes in Black, White, and Blue-Tie-Dye.

Мишка
350 Broadway
Brooklyn, NY
718-388-1725
—
Мишка LA
1547 Echo Park Ave
Los Angeles, CA
213-536-4234

Edgeworth Poplin Shirt ($86.00 $43.00)

Excerpt from The Journal of Edgeworth David on his expedition with The Nimrod: Was it a dream, a vision, or an impossible reality? I pray it was not the latter. It began in the camp, late. I kept the fire burning and was awake well past the other men. I thought I heard beasts out in the darkness, though nothing can survive here. The sounds, they seemed to be coming through the ice. I think I drifted off for a moment, for when I came to there was a blue glow coming through my tent, as if the morning had begun in menacing earnest. When I opened the flap however, I saw that the light came from a single source, a strange illuminated ball in the distance, some 100 yards away. The men they were… there was something on them. Upon each of their faces was a creature, like a starfish but jet black and heaving.

I wanted to help them but I was invariably drawn towards the light. Approaching it I wore no jacket or fur but felt no cold, instead a warmth, sweat beading on my forehead. Sweat, or perhaps blood. The light was blinding as I got closer, but when I arrived its center faded away, and in its place I viewed an immaculate white goat, its head twisted so its knotty beard faced the heavens. From the ice at each of its legs gnarled tree roots protruded, wrapping its hooves and holding it to the ground. Through the thin ice I could see the superstructure below, and I knew its name. Yggdrasil, the world tree. Blood leaked from the mouth of the goat, unburdened by gravity and floating slightly upwards in perfect spheres. There was movement behind me.

When I awoke, I held in my hands a small ochre gem and a blank book, bound in a material unknown to me and yet strangely familiar. I fear its pages will one day reveal themselves. The men, they act as if nothing has happened, but one of the dogs is missing and I found some blood swept under a drift of snow. They whisper now, as I write. I am afraid. They all wear the same shirt. It comes in Fire Red and Winter Blue.

Мишка
350 Broadway
Brooklyn, NY
718-388-1725
—
Мишка LA
1547 Echo Park Ave
Los Angeles, CA
213-536-4234

Halftone Mop T-Shirt ($32.00 $16.00)

I promise to be true to the bear mop. To the symbol of our order; Brooklyn NY. To the elders that have come before me. I swear my allegiance. Each and every shirt has joined our cause to make our order strong! For the brand for which it stands. Under the universal life force, a Halftone Mop T-Shirt. From destruction to peace. Fly the Mop flag.

This tee is one of the mainstays of our line. We always keep bear mop tees popping off because you people love that shit. Instant recognition anyone? This logo is synonymous with Mishka, and thats how we like it. So when you wear this shirt (available in Black, Purple, Royal Blue and White) you are representing the bear, the old country, the new country, and the core values that are integral to the order of the mop.