Mad Men Re-Up: Rock’em Sock’em Robots
Monday, April 16th, 2012One of Mad Men‘s recurring themes is that the illusion of success at the highest level can often disguise, or even create, an unhappiness far more difficult and powerful than failure. If Matthew Weiner indeed believes this, then he must be incredibly sad this morning, because last night’s episode “Signal 30″ was one of the series’ finest, an utterly gripping and powerful hour that moved with purpose and skill, was smart but more importantly wise, and was executed to the fullest by everyone involved. I simply did not want it to end.
The theme of violence carried over from last week, and I think suburban horror is quite a good look for this show. The country is once again ensconced in violence (I count a commercial plane crash, continuing deaths in Vietnam, rising occurrence of car accidents, and the UT sniper as gruesome things mentioned in this episode) and everyone is feeling slightly on edge. As Pete Campbells nubile crush remarks, (and I’m paraphrasing) “everything seems so random these days.”
Speaking of Pete Campbell, “Signal 30″ was ostensibly centered around him and boy howdy, I reckon Vincent Kartheiser just earned his first Emmy nomination. Pete has always wanted to be Don, and now we get to see him complete that journey: beautiful wife, partner at the agency, children, house in the suburbs, expensive stereo, etc. But, as he’s done in the past, he discovers another of Don’s deep, dark secrets, this time by experience it himself: all of these things make him incredibly, dangerously unhappy.
Not even the faucet works right. Nonetheless, he and Trudy (a very good Alison Brie, who should jump ship from Community and land here for good) want to have a couples night at their home, inviting Don and Megan, and Ken and his wife Alex Mack. Don’s reticence to go out there (“Saturday in the suburbs is where you really wanna blow your brains out”) reminds us how miserable he was spending a decade there. Nonetheless, Trudy wrangles him out and we get a exceptionally written dinner scene.
The wonder of it was that it actually held together throughout the whole thing, with no party being anything but genial, but the whole thing felt as though it could spin off into Who’s Afraid of Virginia Woolf territory at any moment. Especially when the sniper gets brought up (“his name is ‘Whitman’” says Don, who’s real name is… well) and also when Ken is forced to disclose that he’s still writing bleak science fiction on the side.
Pete’s insecurities are externalized wonderfully when his sink breaks (caused inadvertently by his feeble attempts at stopping the leak) and Don has to step in, doffing his shirt (“he’s like Superman!” remark the ladies) and fixing it with ease. To Don it’s just a sink. To Pete it’s everything that’s wrong with his life or, I should say, his own stubborn inability to appreciate it.
This conflict between him and Don is brought to a head in the middle of the episode’s other plotline, which concerns Lane Pryce trying to bring Jaguar in as a new account. After meeting the Jaguar exec, a fellow Brit, at a World Cup match he takes it upon himself to close the deal. But despite multiple meetings he’s not getting the results he wants and Don, Pete, and Roger decide to step in. Turns out that the Jaguar man has a predilection for prostitutes and fancies Lane a prude (funny, considering Lane has exhibited a similar weakness in the past).
So the four of them head to a brothel and the boyish Pete gets his choice from a roster of fantasies: of course he wants to be worshipped as a king. But morning comes hard and fast, and a perceived condescending look from the famously womanizing Don is enough to send a half-drunk and ashamed Pete over the edge. But it’s not judgement coming from Don: it’s a recognition of someone making the same mistakes he did.
Everything boils over the next morning when it turns out their actions at the brothel has lost SCDP the account (“his wife found chewing gum in his pubis!”), and Pete and Lane end up physically duking it out in the conference room. I was grinning throughout the whole fight, as it was totally weird but somehow believable. Pete is, of course, defeated and leaves work at lunch, taking the elevator down with Don. “I have nothing” he sputters through tears and a bloody, swollen face. You can tell from his voice that he doesn’t even believe himself, and that makes the pain so much worse.





















































